The people behind the work
João Bovo
Single Window Operator, Orbitra Lab
A connector and builder opening paths between Brazilian producers and global markets, through single window operations and commercial relationships built on genuine local knowledge.
Core expertise
Background
Got into technology through an unexpected route: opening a barbershop in Florianopolis, known as Silicon Island, and finding himself in the middle of a tech scene that pulled him in. From there he spent years helping teams grow across finance, health, and agribusiness, and founded a marketing and creative agency focused on business development and commercial growth. Agricultural roots gave him a natural pull toward agribusiness, and in 2026 he moved deeper into the trade value chain, focusing on the single window operations that connect local Brazilian producers to international export markets. On the tech side, he also contributed to building two AI-powered health assistants, one focused on genetic testing and the other on longevity.
Current focus
Builds and operates Orbitra's presence in Brazil: identifying companies, prospective customers, and partners, understanding how the Brazilian market works at the ground level, and using technology to reduce the friction and cost that currently sits between local producers and international buyers.
Research interests
How technology, including AI, payment systems, digital products, and Web3, can reduce the cost and complexity of cross-border trade for producers who have never had easy access to international markets. Agroecosystems and family farming: how agricultural systems, local producers, and biodiversity interact, and whether the value chain between local production and global export can be made both more efficient and more human.
Has a genuine and long-running interest in agroecosystems and family farming. The question of how local producers and biodiversity can grow more sustainably is not a research topic for him. It is a personal one, shaped by where he came from.